Content that builds credibility.
Strategic copywriting and content marketing for knowledge-based organisations.
When your work is built on expertise, relationships and trust, generic content won’t cut it.
With a collective 50+ years of experience, MMC Content specialises in working with organisations where expertise is the product, from financial planning and legal services to education providers, universities and not-for-profits.
Whether you are looking for one-off content pieces, support with strategy or an ongoing content program, we’ll create credibility, clarity and impact to showcase your expertise and engage your audience.
Our Services
All our services are tailored, collaborative, and built to suit your goals, whether you need a one-off piece or ongoing content support.
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Strategic, audience-first copy that reflects your values and converts. Our highly experienced copywriters can assist you with any copy need, including:
SEO-optimised website copy
Landing pages
Email sequences
Case studies
Thought leadership
Campaigns
Research papers and commercialisation
Need copy fast? We’ve got you with rush packages that can deliver same day.
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Grow your brand with content that informs, engages, and builds trust. We offer support for your full range of content, including:
Blog content
Research papers
Brochures and sales collateral
Campaign hook and content
Fundraising content
Content planning & calendars
LinkedIn articles
Social media calendars
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Get to the heart of your story and say it with clarity. Our strategy and content teams can support you with all your brand messaging, including:
Content strategy
Customer journey mapping
Brand voice development
Messaging workshops
Content audits
Value proposition frameworks
Messaging frameworks
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Our specialist financial planning roadmap builds you a scalable marketing program that you can deliver in-house or with our support.
From marketing foundations to your website, lead generation, socials and thought leadership, we’ll tailor a roadmap to your business goals, stage and budget with bolt on options that support your journey at every stage.
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Make sure your research connects with your intended audience. Our research commercialisation packages help you with:
Media strategy
Report writing
Media releases
Research amplification
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From student recruitment to faculty, school and department messaging, we’re specialists in marketing for the tertiary education sector.
Talk to us today about how we can help you with:
Accelerating student recruitment
Executive Education and Short Course marketing
Research commercialisation
Media releases
Email campaigns and automation
Email newsletters
Articles & advertorial writing
Packaged solutions for simple, effective content delivered fast.
We're passionate about strategic marketing, content and campaigns that create long-term, sustainable impact; it’s what we do every single day.
But we also know that sometimes you just need simple, effective copy, fast! And we're here for those days, too.
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Beautiful short-form copy in as little as four hours for when you need great copy fast!
Call us on +61 434 643 809 to book your urgent turnaround copy services.
(Availability of this popular service is subject to capacity and on a first-in basis.)
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The Five-a-Month Package is perfect for smaller businesses or those who just need a little extra content to fill gaps.
Each month, we’ll deliver up to five great pieces of content to keep your blog, news page or social media channels humming.
Your package will be tailored to align with your business goals.
From as little as $990 + GST per month.
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Want to get started on or ramp up your socials but don’t know where to start?
Our Get Social! Starter Package helps you find your voice and overcome fear of posting with a full review and update of your company and leadership team pages and a three month content calendar.
From as little as $1590+GST.
Meet the team
With nearly a decade of collaboration and over 50 years of combined experience in content, strategy and marketing, Melissa and Nicola bring clarity, creativity and commercial focus to every project.
Melissa’s the content expert with a knack for turning complex ideas into compelling narratives. Nicola’s the strategist and lead generation expert who sees the big picture and builds the roadmap to get you there.
Together, they’ve helped organisations across sectors communicate smarter, connect better, and drive results.
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Founder & Content DirectorMelissa Maddison is an experienced content strategist and accomplished writer who turns expert thinking into content that connects and converts.
With two decades of experience spanning corporate, education and not-for-profit sectors, Melissa has led content projects for universities, national charities, member bodies and professional service firms and is not afraid to tackle big ideas like leadership, academic research, healthcare, and social impact.
She’s especially passionate about turning complex thinking into clear, engaging content that connects, whether it’s for a fundraising appeal, a brand refresh, or a long-term content strategy.
Known for her ability to combine sharp strategy with written flair, Melissa brings a rare mix of clarity, curiosity and commercial focus to every project.
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Strategy DirectorNicola Craft is a strategic marketer with a sharp eye for the bigger picture and the detail that gets results.
With deep experience across digital marketing, lead generation, communications and PR, she’s led large-scale campaigns and long-term strategies for organisations in tech, recruitment, financial planning, education, professional services and the not-for-profit space.
Nicola brings a particular passion for working with charities, NFPs and member organisations, helping them meet commercial goals while staying true to their purpose. She’s known for her ability to connect strategy with execution, bringing clarity, creativity and focus to even the most complex marketing challenges.
Ready to take your content to the next level?
Leave your details here and we will be in touch shorty.
For Need it now and urgent enquiries (or if you’d just prefer to have a chat!) you can reach us on +61 434 643 809 or melissa@mmccontent.com.au.